fjor, 1 Fore Street Avenue, London EC2 Y 9DT




Preventing chronic health issues from arising is much easier than trying to reverse a condition that has already manifested itself.  

At  fjor we are passionate about optimising your health. Based in the City of London we take a holistic approach to health, offering everything from the most state of the art physical training, bespoke nutritional advice and cutting-edge therapies, harnessing the latest advances in science and technology in the health and wellness space. We also assess homes, offices and/or workspaces to ensure that lighting, air quality and other vital factors for health are optimised.

Lifestyle medicine and preventative healthcare will be the model for healthcare in the future. Why wait, optimise your health now, fjor-life!

“All chronic disease is caused by similar things - our modern diet, lifestyle and environment - it just happens to manifest itself in different ways in different people.  We help you make the right lifestyle choices to prevent the onset of chronic disease and to optimise your health and wellbeing" 


Anna Iversen, Founder, fjor

the future of healthcare lies in prevention 

coupled with health creation and maintenance, not disease management

About fjor

"Those who think that they have not time for bodily exercise, will sooner or later have to find time for illness."

Edward Stanley

At fjor we are passionate about optimising your health!


We come to accept aches and pains and other ailments as a normal part of daily life. At fjor, it is our mission to prove to you that this is not necessary. We can stay well clear of such ailments into a ripe old age and this is in fact the way in which we are meant to live our lives. Chronic conditions ranging from metabolic syndrome, type 2 diabetes, heart disease and cognitive decline is on the rise. Join us to reverse this trend by embarking on fjor's effective preventative strategies. 

At fjor we have immersed ourselves into the latest science and technology in the field of preventative healthcare and we can offer you some of the most cutting edge therapies and preventative strategies available on the market.

We help you achieve a healthier lifestyle, even during times when you are subject to major time constraints, by providing the following:

  • A range of preventative  programmes targeting mental and physical health, including home and workspace assessments, designed to ensure that your cognitive and physical  performance is optimised 

  • A range of cutting edge therapies, such as pulsed electro magnetic field therapy (PEMF) and light therapy, with optimal health and wellbeing as the goal 

  • 15 minute one-to-one HIIT sessions at your office - there is a wealth of research showing just how effective this training is. These short, but intensive, training spurts provide amazing benefits whilst they also save you time - check out our blog!

  • Supplemental nutritional advice and dietary recommendations personalised to your requirements and goals

  • Personalised meal boxes and healthy comfort munches to effortlessly ensure optimal nutrition

  • Access to a wealth of health and wellness practitioners who have adopted the functional medicine approach 

  • The latest functional testing to provide early detection of imbalances to enable you to tackle any issues in a pro-active, preventative manner

  • The latest vitamin, mineral and amino acid infusions strainght to your cells, supporting energy, detoxification, immunity, performance and anti-ageing

fjor, 1 Fore Street Avenue, London EC2Y 9DT

"If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the safest way to health."


Nutritional Advice

Our goal is to make nutritional advice accessible to everyone, both in terms of the value added and time commitment, in recognition of your busy schedule and your desire to achieve results fast. To this effect, we offer nine core nutritional modules, enabling you to specifically address your particular circumstances: 

  1. Gut health​

  2. Detox

  3. Energy/ insulin resistance/ blood sugar balance

  4. Muscle building

  5. Weight loss/ metabolic issues

  6. Immune support

  7. Hormonal balance

  8. Heart health

  9. Stress/ anxiety/ sleep issues


Our mission is to create a highly-effective, time-efficient, personalised health preservation and optimisation programme that delivers long-term sustainable results. Get in touch to enhance your, or your workforce's, health, alertness, energy, and overall lifestyle and/or your workforce. We are based in the heart of the City of London on 1 Fore Street Avenue, London EC2Y 9DT, right next to Moorgate tube station.

Come and see us or we can come to you!

Do you have any questions or would you like to speak to us directly? 

Email us on or fill out your details below and we will get back to you.

Below are some examples of the services that we offer. Please contact us for more information


  • Time efficient on-site training programme delivering visible results fast

  • A programme you can stick with long-term as it fits around your other commitments

  • Supported by our core nutritional and other wellness services to optimise energy levels and overall health

  • Available on Skype/Facetime when you are travelling

  • Recommended three sessions per week


  • Recharge and restart with this comprehensive package geared to those who wish to increase energy levels and boost overall health

  • 15-minute metabolic training coupled with the latest health optimisation treatment technologies, personalised coaching in nutrition, stress management and sleep-enhancing techniques

  • Supported by our full range of wellness service providers to prevent chronic conditions as well as tackling existing conditions

  • Available on Skype/Facetime when you are travelling


  • Spend 15 minutes recharging your cellular batteries. PEMF is a crucial ingredient to maintaining high energy, ensuring you thrive in a pressurised environment with multiple commitments

  • Maintaining sufficient cellular energy is fundamental to our wellbeing. Our 15-minute PEMF programme will boost your energy, improve your sleep, aid nutrient absorption and flush out toxins, boost the metabolism, and improve your overall health

  • Also excellent if you you are suffering from injuries, to enhance performance and and to speed up recovery after training


  • We offer bespoke seminars and workshops on a broad range of health and wellness related topics, providing the most up to date research in the areas covered.

  • Our objective is to ensure that you stay on top of the latest developments in the vast array of health guidance, enabling you to sort the wheat from the chaff in our world of information overload.

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